Welcome to Mitti&Magic, formerly known as SY Kidswear, where tradition meets innovation and love meets luxury. We're a brand that's passionate about creating ethnic wear for kids that's not just beautiful, but also comfortable and sustainable.

Our journey began with a simple question: why should kids' clothing be any less magical than their childhood? We believe that the clothes our children wear should be an extension of their imagination, their creativity, and their sense of wonder.

At Mitti&Magic, we're not just creating clothes - we're creating memories. Memories of laughter, of play, of adventure. Memories that will last a lifetime.